Social Media and Content Marketing can be powerful methods of gaining exposure for small and midsize companies as the content they produce or share can influence followers and create long-term relationships. Having a presence on social media creates a closer connection between a brand and its followers, therefore, it should be key to a brand’s overall strategy to create exposure, maintain, retain and engage its customers.The following list includes 6 tools that supports great social media marketing and that no small or midsize company should be without. These tools make for easier management of social media campaigns, creates more leads, and streamlines content marketing
Evernote is a free platform that powers users to collect, nurture, and share ideas across desktop and mobile platforms. This tool is particularly good to compile content, for example, online articles for a newsletter or to retain for later use. Extensions can be got from Google Chrome to add to your toolbar, so as you go about your daily chores, if you see an interesting article you can simply clip it to a specific Evernote folder. Additionally, multiple users can be approved to add content to folders meaning teams can be created for group tasks.
With Evernote your thoughts are always with you, always accessible and always in sync.
Google Analytics solution offers free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights. The tool tracks website visitor actions and displays it in an easy to understand dashboard-style visual. The insights are in categories such as audience, acquisition and behaviour with further sub-categories detailing your audience demographics, their interests, the individual time spent on site and how they found your site.
This data is gold dust to SME’s as it means managers can better understand the customer journey, learn from raw user data and make better data-driven decisions that can be backed up by metrics.
Mailchimp is an online email marketing solution to manage subscribers, send emails, and track results. According to PC magazine, it is the most popular email marketing provider and it’s clear to see why. Mailchimp, in short, is an Email campaign designer that provides free email templates, audience segmentation, data analysis reports, with flexible design.
The user-friendly interface allows users to drag & drop email content to create custom, personalised emails that work best for your industry.Similar to Google Analytics, Mailchimp has a behaviour report and revenue report feature that details delivery rates, open rates, CTR and subscribes/unsubscribes to name a few.
The programme is extremely flexible and can be integrated with other programmes such as WordPress, Magento, Woocommerce, Twitter, Facebook and more
Statusbrew’s main features are to schedule posts and manage audience’s on Twitter, Instagram, Facebook, LinkedIn and Google plus. The great thing about Statusbrew is that it shows exactly who follows and unfollows you on a daily basis. This data shows marketers who are engaged or perhaps who is not. Additionally, the program has an automated direct message feature that can be customised to your message – with the right message this can be a particularly effective way to drive traffic to your website, blog or landing page.
Hootsuite‘s capabilities include enhanced social media management. The platform manages multiple social media accounts at once meaning it’s the only platform users need to go to post content to all channels – Facebook, Twitter, Instagram, Google plus LinkedIn etc. Furthermore, users can schedule posts for a later date which frees up time for other tasks. Hootsuite has a link shortener feature, Owly, which can also be used internally or externally from the Hootsuite platform – this provides more of your message in that all important 140 character Twitter limit.
Hootsuite is easy to use and users can benefit from the reporting and analytical capabilities to learn how individual posts on each platform are performing. The feature compiles and visualises your social media data and provides real-time results, insights and team metrics.
Canva is an online graphic design platform. It offers both free and premium access to a wide assortment of design tools and options. It provides an easy to use experience right from the outset with a simple drag and drop style for individual design components. Users can edit photos, create designs and professional graphics in a few minutes. It allows custom sizes or size templates for all social media channel graphics. This is an easy tool to use where designs can be made quickly and downloaded in any file format.
In conclusion, all of the above tools are extremely helpful to efficiently manage a social media marketing and content marketing campaign for small to mid-sized businesses. The overriding theme between them is understanding your customers – the end user. The tools enable managers to learn from analytical features and then implement changes to better understand customers and drive conversions.
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